AEO
How to get cited by ChatGPT, Perplexity and Google AI Overviews
Citation is not ranking. Assistants pick sources they can parse, verify and attribute — here is what that means page by page.
8 min read
Insights
Strategy notes from live engagements
No trend commentary. Only what we have implemented and measured for clients.
AEO
AEO vs SEO: what actually changes in your playbook
Answer engine optimisation is not a replacement for SEO. It changes what you publish, how you structure it, and what you report.
7 min read
AEO
Answer Engine Optimization: getting cited by AI assistants
Ranking is no longer the only distribution channel. Here is what determines whether an AI assistant recommends your business.
9 min read
Conversion
Why your website gets traffic but no enquiries
Nine times out of ten it is not the design. It is the offer, the path and the absence of measurement.
7 min read
Automation
CRM and automation: what to build in the first 90 days
A sequenced plan for going from spreadsheets and inboxes to an automated pipeline without stalling the sales team.
8 min read
SEO
SEO or PPC: how to split a limited budget
A framework based on sales cycle, margin and how urgently you need pipeline — not on channel loyalty.
6 min read
Next step
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