What budget do we need to start with paid advertising?

Enough to gather statistically useful data in a reasonable window. For most local and B2B service categories that means a minimum of roughly $1,500–$3,000 per month in media, though competitive sectors need more. We model expected cost per lead from keyword and audience data before committing.

How quickly will we see results?

Search campaigns typically produce early signal within 2–4 weeks and stabilise by 8–12 weeks as conversion data accumulates. Paid social usually needs a creative testing cycle first. We report on learning milestones, not just spend.

Do you require a long contract?

No. We work on rolling monthly management with a recommended initial three-month window so measurement and optimisation have time to compound.

PPC & Performance Marketing

We Don't Optimise Campaigns for Clicks. We Optimise Them for Business Outcomes.

Google Ads, Meta Ads, search, shopping, display and remarketing — with conversion tracking, landing pages and CRO handled as part of the same system.

Scale My Ads See pricingfrom $800 / month + ad spend

Google Ads
Meta Ads
GA4
GTM
Conversions API
Looker Studio

Get a scoped proposal

Tell us the goal. We reply with scope, timeline and investment.

What it actually looks like

The system, not the slide deck

Lower cost per qualified lead, with attribution you can defend.

ads // campaign

CAMPAIGN SIMULATION

Impressions

Clicks

Leads

Qualified leads

Sales

Revenue

CPA

↓

ROAS

↑

Waste

cut

Illustrative funnel — not a Technoyze performance claim

The problem

Budget is spent against platform-reported conversions that nobody has validated. Landing pages are afterthoughts. Lead quality is discussed anecdotally because the CRM and the ad account have never been connected.

How we solve it

We rebuild measurement first — server-side events, offline conversion import, clean attribution — then restructure campaigns around qualified outcomes and iterate on offer, creative and landing page together.

Why it works

What you get with our ppc & performance marketing

Lower cost per qualified lead, with attribution you can defend.

Tracking before spend

GA4, GTM, Conversions API and CRM import validated before campaigns are scaled.

Structured for intent

Campaigns segmented by intent and margin so budget concentrates where returns are provable.

Landing pages included

Purpose-built pages per campaign, tested continuously — not the homepage.

Quality over volume

We optimise toward qualified pipeline in the CRM, not raw form fills.

Scope

What's included

Engagements are scoped from this capability set after discovery.

Google Search, Performance Max and Shopping
Meta Ads acquisition and remarketing
Display and YouTube campaigns
Conversion tracking and Conversions API
Offline conversion import from CRM
Campaign landing page design and build
Conversion rate optimisation and testing
Attribution modelling and reporting
Budget planning and forecasting

Use cases

Where this is the right call

A service business reducing cost per qualified lead by fixing tracking and disqualifying junk traffic

An e-commerce brand restructuring Shopping around margin rather than revenue

A B2B company importing closed-won data so bidding optimises to real pipeline

Process

How the engagement runs

Five stages with defined outputs, so you always know what happens next.

01
Discover
We map the business model, market, customer journey and the constraints holding growth back. No assumptions, no templates.
02
Strategize
We define the technology and growth roadmap: what to build, what to automate, what to advertise, and in which order.
03
Build
Websites, applications, CRM, automation and campaign infrastructure — engineered to a single architecture, not stitched together.
04
Launch
Deploy with full tracking. Every form, call, click and campaign is measured from first touch to closed revenue.
05
Scale
We read the data and compound it — better conversion, lower acquisition cost, more of the pipeline handled automatically.

FAQ

PPC & Performance Marketing — questions we get asked

Web Development

Corporate sites, landing pages, e-commerce, SaaS platforms, portals and custom web applications.

Faster load times, higher conversion rates and a site search engines can actually read.

React
Next.js
TypeScript
Node

Build My Website

Mobile App Development

iOS, Android and cross-platform applications for customers, operations and marketplaces.

A shipped product with analytics, release process and a roadmap behind it.

React Native
Swift
Kotlin
Expo

Build My App

CRM Development & Implementation

CRM implementation or custom builds with pipelines, routing, automation and reporting.

Every lead captured, routed, followed up and reportable.

HubSpot
Zoho
Salesforce
Custom (Node / Postgres)

Build My CRM

Next step

Ready to move on ppc & performance marketing?

A 30-minute strategy call. We review what you have, identify what's constraining growth, and outline the shortest path to fixing it.

Scale My Ads Get a Quote